But It is a commodity that is becoming scarce nowadays.вЂќ This is not even open for discussion it is fact.ДЄs Andre Santini, a former French national politician, told us, вЂњJournalists love little provocative phrases because they create a вЂbuzz.вЂ™ Is there a recipe for creating these phrases? It takes a bit of spirit, and a bit of culture wouldnвЂ™t go amiss, either. If you do not provide a sound bite that fits into Twitter or Instagram or Snapchat or whatever else is out there, then someone using those media will do it for you, and what is sent out worldwide will not be in your control. As should be clear by now, we disagree.ДЄnother reason to throw a KISS to your audience is the prevalence today of social media as a means of disseminating news and messages. We find a certain resistance to simplicity among French and German audiences, for example, where the tendency is to overload a presentation with facts, figures and jargon in the belief that a clear, simple, and elegant presentation may be construed as somehow incompetent. However, cultural differences in public speaking still can stand in the way. In this way, your audience first knows what you will tell them, then understands how you reached your conclusion. This is an effective and successful method in the Anglo-Saxon world and is becoming more prevalent as English becomes the lingua-franca of the business world. We have found the most effective way to ensure simplicity and elegance in presentations is to start with the bottom line -that is, your conclusion -and then backfill. and keep it simple! (Photo credit: Shutterstock)

Kis keep it simple